En-Gage case study British Engines
"We absolutely love the
graphics and the digital
signage certainly provides
a massive impact. It is easy
to use and it also works
with any type of file format."
Emma Greenwood, Global Brand Manager
In tandem with a brand strategy project, the global British Engines Company asked Guerilla to look at bringing the reception area of BE headquarters to life. Guerilla created a design for a large reception wall using raised and different shaped triangles to tell the story of the strengths and history of the organisation. The next challenge was to devise a way of communicating timely information that could be updated and changed to become relevant to a range of different visitors.
Using the En-gage® software we incorporated a bright screen into the largest triangle, which was also positioned at eye view level at the most prominent area of the wall. Speakers were also inset into the ceiling to provide additional theatre and ambient music. The En-gage® software enables the user to change content and upload new footage via a website hosted dashboard so it can be used anywhere in the world.
The new reception area graphics and digital signage have totally transformed the headquarters of British Engines. Employees and visitors have commented that the digital signage provides an engaging and impactful dimension to the initial stages of their visit. Now plans are in place to extend the graphics to other areas of the client’s headquarters.